Enabling the transformative power of brand strategy

Brand Paradigm is a highly experienced brand strategy consultancy that has helped build some of the world’s most prominent brands. Unlike most branding firms or agencies, our work is grounded in an understanding that great branding is transformative for most organizations – promoting clarity and strategic focus, driving the development of breakthrough ideas, and creating organizations driven to excel. We work closely with our clients through all phases of the brand consulting process, which involves not only developing powerful and distinctive brands, but also leveraging the brand across the entire enterprise to shape communications, and to drive product and service innovation, customer experience design, new partnerships, organizational design and culture change. This is how, for over two decades, our partners have helped clients ranging from startups to global power brands win in the marketplace.

 

Services include:

• Brand: Brand Positioning, Brand Assessment, Market Research, Co-Branding, Brand Management, Brand Architecture
• Strategy: Market Launch, Marketing & Communications, Culture & Organizational Design, Enterprise Revitalization, Capabilities Enhancements, Partnerships & Alliances
• Innovation: Brand-Driven Innovation, Product Ideation/Definition, New Brand Development
• Markets: Market Research, New Market Entry

 

Examples of our work:

• • Global Entertainment Technology Brand

Developed a competitive positioning and brand strategy that drove nearly 10x revenue growth over 10 years, and led to a $4.5 billion post IPO valuation.

• • Leading Automotive Racing Organization

Developed a brand marketing and strategic framework that enabled rapid growth of sponsorship and licensing revenues, and expansion of racing event broadcasts to more than 150 countries.

• • Leading U.S. Credit Card Issuer

Repositioned this financial institution during a massive turnaround effort, resulting in a landmark revitalization, a 20% lift in direct marketing response, and significant improvement in credit quality of new accounts booked.